What we did?
- The platform enables the generation of the most impactful content from the community to enable sharing, increasing brand loyalty and drive increased brand value.
- Measure and monetise the performance of the participating users based on the creativity and quality of the content towards the brand building.
- Building a technology platform with large private content creator network to enable the brands to validate their products, services and user satisfaction.
The platform enabled companies to influence the brand sentiment with the user community, helped in producing the creative content specific to the product or service associated to the brand for the targeted marketing segment.
Project Overview
Entribe, an User Generated Content (UGC) platform for community engagement.
The Challenge
Building the first of its kind platform that allows seamless integration for participating brands to easily manage and broadcast challenges, reward content in their communities and create their own Private creator network. Providing the users and participants with the required platform for content generation, management, participation in challenges and rewards.
Our Approach
Building a great customer experience touch point application(s) to enable the users for the active participation and repetitive usage to contribute quality content, an assisted user navigation workflows for ease of use.
The Solution
Developed the new age technology platform connecting participating brands, community users and platform administrators to build, connect, curate and reward content generating users. The SAS based web and backend platform was developed using full stack technologies with complementing Android and IOS apps to engage user community.
