It’s all about
Identifying the user’s needs & motivations
User Research helps us to comprehend how users go about performing tasks and achieving goals that are important to them. It gives us context and perspective and puts us in a position to respond with useful, simplified, and productive design solutions.
It enables us to identify the unarticulated expectations of the users and to fill in the gaps in our understanding about them. It also helps us to align our product and business strategy with the core needs and goals of our users.
OUR EXPERTISE
What do we do?
Before starting to design the product, we dig deep to understand the users and the way they expect to engage with a digital product. We derive meaningful and actionable insights that represent the voice of the users and resonate with the product's objectives.
DESIGN TO TRANSFORM LIVES
How do we do it?
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Card sorting
We use the card sorting techniques with your users in order to create information architectures, website navigations, menu structures that suit your user's expectations
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Personas & User flows
Created out of complex user data, personas represent your multiple user types and create user empathy. User flows are the paths taken by your personas on a website or app to complete a task. Both methods help maintain a shared understanding across your team and ensuring your users are always the focus of your efforts. This helps the product meets the user's actual expectations.
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Contextual interviews
We derive insights from observing and interviewing users in real time. We study the user in their environment and the actual scenarios under which your product will be used.
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Heuristic evaluation
We inspect every element of your digital product to identify the usability problems in the interface.
Questions
What does an UX Researcher do?
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The role of a UX researcher is to uncover user behaviors, needs and motivations to make products, services and websites extra intuitive and exciting for customers. using qualitative and quantitative strategies, they conduct complete studies and proportion the insights from research with the UX designers. The intention of the UX researcher is to make the overall graph procedure smoother and more efficient.
Partnering with UX research services guarantees that products are user-centered, intuitive, and optimized for max usability, in the long run mainly to better user satisfaction and retention.
Why do companies need UX research?
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Organizations need UX research services to figure out client ways of behaving, inclinations, and problem areas, guaranteeing that their items or administrations address client issues actually. UX research assists organizations with distinguishing ease of use issues, further developing client fulfillment, and improving general client experience. By directing UX research, organizations can pursue informed plan choices, enhance item includes, and separate themselves in cutthroat business sectors. Eventually, putting resources into UX research services prompts higher client commitment, expanded client devotion, and further developed business results for organizations.
How User research can help my business?
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Developing a product demands a good understanding of the audience you’re going to cater to. But UX research is what makes this knowledge to another level. As a result, it will have a stunning effect on your bottom line by cutting expenses and skyrocketing your chances for success.
Our 15 years of achievements includes:
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10M+
lines of codes
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2400+
projects completed
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900+
satisfied clients
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16+
countries served